Hyundai Santa Fe Tops J.D. Power APEAL Study in Midsize SUV Segment

The 2024 Hyundai Santa Fe has been named the most appealing vehicle in the midsize SUV segment according to the J.D. Power 2024 Automotive Performance, Execution and Layout (APEAL) Study. This recognition highlights the Santa Fe's strong consumer appeal and satisfaction in a highly competitive market.

Study Overview and Significance

The J.D. Power APEAL Study measures owners' emotional attachment and level of excitement with their new vehicle across 37 attributes. The study, now in its 29th year, is based on responses from 84,555 owners of new 2024 model-year vehicles after 90 days of ownership.

The APEAL Study is widely regarded in the automotive industry as a key indicator of consumer satisfaction and vehicle appeal. It provides valuable insights for both manufacturers and consumers, often influencing purchasing decisions and brand perceptions.

Santa Fe's Key Features

The 2024 Hyundai Santa Fe has garnered praise for several standout features:

• Bold Design: The Santa Fe boasts a rugged and modern exterior design that sets it apart in the midsize SUV segment.

• Spacious Interior: With a focus on family-friendly functionality, the Santa Fe offers ample passenger and cargo space.

• Advanced Technology: The vehicle incorporates smart tech features that cater to the needs of modern consumers.

• Safety Enhancements: Improved safety features contribute to the overall appeal and peace of mind for drivers.

Olabisi Boyle, senior vice president of product planning and mobility strategy at Hyundai Motor North America, stated, "This achievement highlights Santa Fe's bold, rugged design, spacious interior, and smart tech that deeply resonate with the community."

Hyundai's Overall Performance

The success of the Santa Fe is part of a broader positive trend for Hyundai in the 2024 APEAL Study:

• Brand Ranking: Hyundai advanced three positions to secure fourth place among mass-market automakers.

• Hyundai Kona: The Kona model achieved second place in the Small SUV segment, further demonstrating the brand's strong performance across different vehicle categories.

Implications for Consumers and the Market

The Santa Fe's top ranking in the APEAL Study may influence consumer perceptions and purchasing decisions in the midsize SUV market. For Hyundai, this recognition reinforces its position as a competitive player in the segment and may contribute to increased consumer confidence in the brand's vehicle lineup.

As the automotive industry continues to advance, studies like J.D. Power's APEAL provide valuable insights into consumer preferences and satisfaction. The Santa Fe's success in this study indicates that Hyundai has effectively combined design, technology, and functionality to create a vehicle that resonates with midsize SUV buyers.