Hyundai MyHyundai App Wins Praise for User Experience, Driving EV Adoption

As consumer expectations evolve, seamless digital experiences have become a crucial differentiator. Hyundai has just claimed a significant victory in this arena, with its MyHyundai with Bluelink app earning the top spot among mass-market automakers' EV mobile applications in the prestigious J.D. Power 2024 U.S. OEM EV App Report.

This achievement underscores Hyundai's commitment to delivering an exceptional user experience for EV owners. The MyHyundai with Bluelink app outperformed all other mass-market brand apps evaluated, achieving an impressive score of 835 – a staggering 78 points higher than the segment average of 757.

In today's digital age, mobile apps have become an indispensable part of the EV ownership experience. The J.D. Power report revealed that a remarkable 67% of EV drivers use their brand's app at least half the time they get into their vehicles. This statistic alone highlights the pivotal role that well-designed apps play in shaping consumer perceptions and influencing purchase decisions.

So, what sets the MyHyundai with Bluelink app apart from the competition? The answer lies in its comprehensive feature set and user-friendly interface. One of the standout capabilities is the ability to effortlessly set charging parameters and accurately monitor active charging sessions – a must-have for EV owners looking to optimize their vehicle's range and efficiency.

But that's not all. The app also excels in its robust remote control capabilities, allowing users to access their vehicle's surround-view camera, check detailed status updates, and even unlock their car using their smartphone as a digital key. These innovative features not only enhance convenience but also foster a deeper connection between drivers and their EVs.

Hyundai's success in the J.D. Power report extends beyond the overall ranking. The MyHyundai with Bluelink app also ranked among segment leaders in three crucial categories: Customer Journey, Functionality, and Software. This recognition highlights the app's intuitive user experience, comprehensive features, and reliable performance – all essential elements for a truly exceptional mobile application.

Manish Mehrotra, Vice President of Digital Business Planning and Connected Operations at Hyundai Motor North America, expressed pride in the company's achievement, stating, "Not only did Hyundai lead J.D. Power's study, our substantial year-over-year score improvement results underscore this company's steadfast commitment to delivering a superior user experience through continuous improvement."