Hyundai Achieves Top Spot in Customer Loyalty for 15th Year

Hyundai Motor America has achieved a significant milestone, securing the top position in customer loyalty in the automotive sector for the 15th consecutive year. This recognition comes from the Brand Keys Customer Loyalty Engagement Index (CLEI), a respected industry benchmark. Impressively, Hyundai has not only excelled in the automotive category but has also made its mark across various sectors. Since 2017, Hyundai has consistently ranked in the top 20 of all brands according to the Brand Keys Brand Loyalty Leaders survey. In 2024, Hyundai distinguished itself as the only automotive brand to earn a place in the top 20 of this survey.

Angela Zepeda, Chief Marketing Officer of Hyundai Motor America, commented on this achievement. She emphasized Hyundai's dedication to providing customers with exceptional experiences throughout their journey with the brand. This customer-centric approach has been a key factor in maintaining Hyundai's strong position in the market.

The founder and president of Brand Keys, Robert Passikoff, shared insights into the dynamics of brand loyalty. He stated that brands that meet or exceed consumer expectations can transform their market share and loyalty into category and market dominance. He referred to such brands as 'Loyalty Juggernauts,' highlighting their ability to leverage customer satisfaction into a powerful market presence.

The methodology behind the Brand Keys survey involves comprehensive consumer feedback. In 2024, the survey engaged 95,607 consumers aged between 16 and 65 from the nine US Census Regions. Participants were allowed to select categories in which they are active consumers and brands they use, providing assessments for 1,200 brands across 114 categories.